B4U Plus is a channel targeted at the South Asian audience of 8 million in the Middle East, bringing them closer to the world of Bollywood. This hybrid channel showcases series, Bollywood movies, music shows, weekend lifestyle programs, and exclusive insider looks into Bollywood. It is available free-to-air across MENA on the Eutelsat platform, as well as on local networks such as Du, Etisalat, and Ooredoo. B4U Plus delivers the best in Indian entertainment, bringing Bollywood to the Middle East.