Jha began his career in 1995 in advertising as an Account Executive at Grey Worldwide, where he dealt with clients such as Ambuja Cement and Snowcem Paints. He later went on to work in Mudra Communications in strategic account management with clients such as Procter and Gamble, Godrej Soaps, etc. At this point, he started getting interested in the creative aspect of advertising and began with directing in-house ad films for companies such as Godrej Hair Dye, Federal Bank Ltd., Kitply, etc., and soon moved to directing corporate films as well.
In 1998, he took this interest on further to start his own ad film production company Vitamin J Productions, where he made ads for Indian Oil, Hindustan Lever, Symphony Air Coolers, UB Group among many others.
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